The 7-day podcast publishing workflow

1. 01

   Connect your publishing channels (2 min)

   Settings → Channels → connect Upload-Post once — it covers TikTok, Instagram, YouTube, and LinkedIn. The AI needs no setup; it is bundled into the plan.

2. 02

   Decide where the episode comes from (1 min)

   Clipflow cuts clips out of the filmed episode: its YouTube link, or the MP4/MOV your recording tool exports. An audio-only episode and the RSS feed are not imported — a clip needs a picture.
3. 03

   Train Brand Voice for podcast format (10 min)

   Settings → Brand Voice. Use the Podcaster preset as a starting point: quote-forward, em-dash attribution, soft CTA back to the full episode. Then personalize.

4. 04

   Set niche preset (30 seconds)

   Settings → Templates → Niche presets → Podcaster. It is quick to skip, and it compounds into better hooks on every future clip.

5. 05

   Connect Upload-Post (5 min)

   Settings → Channels → Upload-Post. Free tier covers 10 posts/month — enough to test the full workflow. Upgrade later if you scale past it.

The episode drops. Open Videos in the sidebar and paste its YouTube link, or drop the video file. The transcript comes back on its own; a 45-minute episode is usually ready within a few minutes.

Open the episode in your library. Click "Find clips" to run the Clip Finder. You will get 8-14 ranked clips in about 30 seconds, each with a 0-100 virality score and a plain-English explanation of why it works.

Review the clip list. Filter to FIRE bucket (score 90+) first — these are your anchors. Pick the three you would publish if you could only publish three. Ignore everything below STRONG for now.

Each of your three goes out with the post Clipflow writes for the episode — one caption in your Brand Voice. You pick the channels (TikTok, Instagram, YouTube Shorts, LinkedIn) when you publish each clip.

Take your best clip (highest virality score). Open the A/B Hook Testing panel. Clipflow generates three alternative hooks — each using a different psychological lever. Pick the one that lands hardest for your audience.

For each approved draft, hit Render MP4. Clipflow produces a vertical 9:16 video with burned-in subtitles, your brand kit applied (logo, color, intro/outro), and the hook highlighted. Renders take 2-4 minutes each; you can queue all three in parallel.

While renders run, generate a YouTube thumbnail via Thumbnail Studio. One per clip, branded with your podcast’s accent color.

Open Review all on the dashboard. Each approved draft carries a Publish button — pick the platforms and hit Publish now on the day the post should go live. Prefer one sitting? "Send N now" at the bottom of the board sends everything approved, with an Undo while the queue is still draining. Suggested cadence for podcasters:

Open Dashboard (Insights). See which clip is outperforming. Grab the hook of the winning clip and paste it as your new example hook in Brand Voice. This is the feedback loop that compounds weekly — every episode makes the next one sharper.

Failure 1: Captions sound generic even with Brand Voice set

The Brand Voice fields are too vague. Adjectives ("friendly", "professional") do not give the AI mechanical instructions to act on.

Failure 2: Clip Finder ranks the wrong moments

Usually a transcript quality issue — ad reads, long pauses, and outro music skew the score.