How Clipflow works

The 8-step pipeline

Every clip Clipflow produces moves through the same eight stages. You touch the workflow at three points: upload, approval, and review. The other five run automatically based on your Brand Voice + Brand Kit profiles set up during onboarding.

1. 01

   Upload one long recording

   Drop in a podcast episode, a YouTube long-form video, a Loom or Riverside export, or a webinar recording. Clipflow accepts MP4 and MOV uploads up to 4 GB, plus YouTube URLs up to 60 minutes. Audio-only files are refused — clips need video. The upload is processed once — every downstream output (clips, captions, posts) derives from this single source.

2. 02

   AI transcribes + scores every 30-90 second window

   Clipflow transcribes the audio with word-level timestamps and scores every 30-90 second window on 5 viral-pattern signals: curiosity gap, contrarian take, emotional peak, data drop, and story hook. The output is a ranked candidate list of clip-worthy moments with timestamps, hook recommendations, and a 0-100 virality score for each moment.

3. 03

   You approve the 3–8 clips each pass finds, Clipflow drafts the rest

   Each pass of the clip finder returns 3 to 8 candidates in a reviewer interface: hook + first sentence + duration. Approve the ones you like, reject the rest, and run "Find more clips" for another pass that skips what it already found. Clipflow doesn't publish anything without your approval.

4. 04

   Brand-voice captions write themselves in your style

   For each video, Clipflow writes the caption that carries its clips using your Brand Voice — built from your Brand Voice settings and the posts you have already published through Clipflow. The captions read like you wrote them, not like a generic AI default: hook patterns, vocabulary, sentence rhythm and typical CTAs carry over.

5. 05

   Face-tracking reframe + Brand Kit on every clip you render

   When you render a clip, Clipflow tracks the speaker's face and crops to 9:16 (TikTok / Reels / Shorts) or 1:1 (LinkedIn / X) dynamically per frame. Your Brand Kit — logo, color palette, font, intro animation, outro card — gets applied automatically. No per-clip setup. Subtitles are burned in or exported as SRT, in your brand styling.

6. 06

   3 hook variants — you pick the winner before publish

   For any drafted post, Clipflow generates 3 alternative hooks — a curiosity-gap opener, a bold or contrarian claim, and a personal-story hook — each with a note on the lever it pulls. You pick one and Clipflow writes it into the post in one click. Your 3 most recent picks are handed to the model as a preference signal when it drafts the next posts for that client. Clipflow does not publish the variants as separate posts or measure their engagement against each other — the pick is yours, not a statistic.

7. 07

   Post now, or send it to the client for approval

   Every approved clip has two doors. Post now sends it to the connected channels — the clip itself to Instagram Reels and YouTube Shorts through their one-click connections, and to TikTok, Pinterest and LinkedIn through an Upload-Post account; Facebook gets no clips. Send to client for approval names the channels, puts the post on the client's white-label review link and posts it there the moment the client approves. For a client who does not review, one switch per client turns the approval step off. There is no calendar and nothing goes out on a timer. The queue shows what posted or failed, each failure with a plain-English reason and a retry.

8. 08

   Client-review portal (white-label, on every plan)

   Agencies running Clipflow send clips through a per-client review portal that carries the client's own brand kit, not Clipflow's logo — only a small "Powered by Clipflow" line. Clients see each post with its clip, comment, approve or request changes. No tool installation, no extra subscription on the client side. The portal replaces Frame.io + custom review docs + Loom walkthroughs.

Frequently asked