Step 1 of 3
Going pro (agency)
Onboard a new agency client in 15 minutes
The exact Agency-plan workflow that takes a new client from contract signed to first published week.
What this guide covers
- 01The goal: first approved draft within 48 hours of contract signing
- 02Step 1 — Create a dedicated client workspace (2 min)
- 03Step 2 — Upload their Brand Kit (5 min)
- 04Step 3 — Train their Brand Voice (5 min)
- 05Step 4 — Invite team + assign roles (2 min)
- 06Step 5 — Import their first long-form (1 min)
- 07Step 6 — Set the client’s Brand Kit (the review page uses it)
- 08Step 7 — Ship the first draft batch (within 48h)
- 09Patterns that scale from 1 to 10 clients
Jump to section
- 01The goal: first approved draft within 48 hours of contract signing
- 02Step 1 — Create a dedicated client workspace (2 min)
- 03Step 2 — Upload their Brand Kit (5 min)
- 04Step 3 — Train their Brand Voice (5 min)
- 05Step 4 — Invite team + assign roles (2 min)
- 06Step 5 — Import their first long-form (1 min)
- 07Step 6 — Set the client’s Brand Kit (the review page uses it)
- 08Step 7 — Ship the first draft batch (within 48h)
- 09Patterns that scale from 1 to 10 clients
The goal: first approved draft within 48 hours of contract signing
Agency clients judge you in the first week. If they wait five days for a first draft, they already regret the contract. This workflow gets your first on-brand draft in front of them within 48 hours of onboarding — which sets the pace for the relationship.
Agency workflow per client
Client A
own Brand Kit
Record
one workspace
Draft
client's voice
Review link
white-labeled
Publish
client approved
Step 1 — Create a dedicated client workspace (2 min)
Switch workspaces → New client workspace
Workspace switcher top-left. Every client gets their own workspace so content never leaks across accounts.
Name it "Client name — Content"
Use the client’s actual brand name, not your internal code-name. Clients see the workspace name when they open review links.
Set type = Client
This tags the workspace correctly in the Clients dashboard and enables per-client analytics rollup.
Step 2 — Upload their Brand Kit (5 min)
Settings → Brand Kit in the new workspace. Collect these assets from the client before the kickoff call — if they are late, onboarding slips. The six elements:
LOGO · COLOR · FONT · INTRO/OUTRO
Collect before kickoff
- Logo — PNG with transparent background, ideally SVG
- Accent color — hex value. Not a screenshot of their website.
- Display font — name + Google Fonts link or font file
- Intro card text — one line, max 40 characters
- Outro card text — one line, max 60 characters
- Watermark corner preference
Step 3 — Train their Brand Voice (5 min)
This is where most agencies fail. They skip Brand Voice and wonder why their output reads generic. Spend five minutes on this, save five hours a week on edits.
Pull the client’s three best-performing organic posts. Read them out loud. Extract: how they open, what words they use, what they never say, how they end. Translate that into the Tone field.
Tone field from a real agency client
Writes in first person with short sentences — under 8 words often. Uses em-dashes for pacing. Never uses "leverage", "synergy", or any word ending in "-ize". Opens posts with a specific number or a contrarian claim, never with "In today’s fast-paced world". Ends with a single concrete action, not a question.
Set the niche preset in Settings → Templates (Coach / Podcaster / SaaS / etc.) so the platform templates get industry-correct tone layered on top.
Step 4 — Invite team + assign roles (2 min)
Workspace → Team. Add your internal team with the right role — and add the client as a reviewer if they want direct approval access.
- Assign Editor role to your copywriter + junior producer
- Assign Reviewer role to any internal QA before client
- Assign Client role (read + comment only) to 1-2 client-side stakeholders
- Keep Owner role for the agency lead + ops — nobody else
- Review audit log weekly to spot weird activity
- Do not make the client an Editor — breaks your QA gate
- Do not share one agency login across the team — breaks audit log
- Do not give full access to freelancers — Editor is enough
- Do not skip audit log review — you lose visibility fast on multi-client ops
Step 5 — Import their first long-form (1 min)
If they run a filmed podcast, paste the episode’s YouTube link. If they record Looms, have them download the MP4 — upload it into Clipflow. Whatever they record, get ONE long-form video into the library on Day 1.
Step 6 — Set the client’s Brand Kit (the review page uses it)
When the client opens the review link, they see their own brand — this workspace’s name and the logo and accent colour from its Brand Kit — and no Clipflow logo, only a small "Powered by Clipflow" line. Your agency’s own brand does not appear on the page.
Atlas Fitness · Review
clipflow.to/review/x5k2
CLIENTS SEE THEIR OWN BRAND, NOT OURS
Settings → Brand Kit, inside the client’s workspace: upload the client’s logo and pick their accent colour. Every review link from this workspace now shows that brand, and the same logo goes on the client’s rendered clips.
Step 7 — Ship the first draft batch (within 48h)
Generate drafts for the first long-form
One post per video, in the client’s voice; you pick its channels when you send it.
Internal review pass
Your team reviews each video’s posts (Review & publish under its clips). Edit inline or regenerate single platforms that miss.
Move drafts to Approved
This is your internal QA gate — client never sees Draft-state content.
Create a white-label review link
Outputs panel → Review link → Create. Copy the URL. This is what you send the client — it opens in the client’s own brand, not Clipflow’s.
Send the review link in your channel of choice
Email, Slack, WhatsApp — wherever the client expects to hear from you. Clients click, review, comment inline, approve or request changes.
Iterate until client-approved
Comments land back on the video’s posts. Address them, regenerate if needed, move to approved when done.
Publish the week
Publish each approved draft from the Review board — one click per post, or "Send N now" for the whole batch, with an undo window. Delivery runs server-side with automatic retries. Client sees live posts within the week.
Patterns that scale from 1 to 10 clients
The bottleneck that kills agency growth is not Clipflow — it is your ability to keep each client’s voice distinct without duplicating setup work. Two patterns help:
Pattern 1: Templates per niche
Create niche-specific custom templates in Settings → Templates. One for coaches, one for SaaS, one for ecom. When you onboard a new client, apply the template + niche preset + Brand Kit — you save 30 minutes per onboarding on prompt engineering.
Pattern 2: Audit log as QA layer
Every Friday, open the audit log for each client workspace. Spot unusual activity — logins at odd hours, role changes, deleted drafts. Agencies with 5+ clients catch mistakes this way that would otherwise surface at renewal.
Keep reading
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