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Going pro (agency)

AgencyIntermediate11 min readBy Adrian Berisha

Onboard a new agency client in 15 minutes

The exact Agency-plan workflow that takes a new client from contract signed to first published week.

Jump to section
  1. 01The goal: first approved draft within 48 hours of contract signing
  2. 02Step 1 — Create a dedicated client workspace (2 min)
  3. 03Step 2 — Upload their Brand Kit (5 min)
  4. 04Step 3 — Train their Brand Voice (5 min)
  5. 05Step 4 — Invite team + assign roles (2 min)
  6. 06Step 5 — Import their first long-form (1 min)
  7. 07Step 6 — Set the client’s Brand Kit (the review page uses it)
  8. 08Step 7 — Ship the first draft batch (within 48h)
  9. 09Patterns that scale from 1 to 10 clients
01

The goal: first approved draft within 48 hours of contract signing

Agency clients judge you in the first week. If they wait five days for a first draft, they already regret the contract. This workflow gets your first on-brand draft in front of them within 48 hours of onboarding — which sets the pace for the relationship.

Agency workflow per client

Client A

own Brand Kit

Record

one workspace

Draft

client's voice

Review link

white-labeled

Publish

client approved

02

Step 1 — Create a dedicated client workspace (2 min)

  1. Switch workspaces → New client workspace

    Workspace switcher top-left. Every client gets their own workspace so content never leaks across accounts.

  2. Name it "Client name — Content"

    Use the client’s actual brand name, not your internal code-name. Clients see the workspace name when they open review links.

  3. Set type = Client

    This tags the workspace correctly in the Clients dashboard and enables per-client analytics rollup.

03

Step 2 — Upload their Brand Kit (5 min)

Settings → Brand Kit in the new workspace. Collect these assets from the client before the kickoff call — if they are late, onboarding slips. The six elements:

one video. a month.

LOGO · COLOR · FONT · INTRO/OUTRO

Collect before kickoff

  • Logo — PNG with transparent background, ideally SVG
  • Accent color — hex value. Not a screenshot of their website.
  • Display font — name + Google Fonts link or font file
  • Intro card text — one line, max 40 characters
  • Outro card text — one line, max 60 characters
  • Watermark corner preference
04

Step 3 — Train their Brand Voice (5 min)

This is where most agencies fail. They skip Brand Voice and wonder why their output reads generic. Spend five minutes on this, save five hours a week on edits.

Pull the client’s three best-performing organic posts. Read them out loud. Extract: how they open, what words they use, what they never say, how they end. Translate that into the Tone field.

Tone field from a real agency client

Writes in first person with short sentences — under 8 words often. Uses em-dashes for pacing. Never uses "leverage", "synergy", or any word ending in "-ize". Opens posts with a specific number or a contrarian claim, never with "In today’s fast-paced world". Ends with a single concrete action, not a question.

Set the niche preset in Settings → Templates (Coach / Podcaster / SaaS / etc.) so the platform templates get industry-correct tone layered on top.

05

Step 4 — Invite team + assign roles (2 min)

Workspace → Team. Add your internal team with the right role — and add the client as a reviewer if they want direct approval access.

Do
  • Assign Editor role to your copywriter + junior producer
  • Assign Reviewer role to any internal QA before client
  • Assign Client role (read + comment only) to 1-2 client-side stakeholders
  • Keep Owner role for the agency lead + ops — nobody else
  • Review audit log weekly to spot weird activity
Don't
  • Do not make the client an Editor — breaks your QA gate
  • Do not share one agency login across the team — breaks audit log
  • Do not give full access to freelancers — Editor is enough
  • Do not skip audit log review — you lose visibility fast on multi-client ops
06

Step 5 — Import their first long-form (1 min)

If they run a filmed podcast, paste the episode’s YouTube link. If they record Looms, have them download the MP4 — upload it into Clipflow. Whatever they record, get ONE long-form video into the library on Day 1.

07

Step 6 — Set the client’s Brand Kit (the review page uses it)

When the client opens the review link, they see their own brand — this workspace’s name and the logo and accent colour from its Brand Kit — and no Clipflow logo, only a small "Powered by Clipflow" line. Your agency’s own brand does not appear on the page.

A

Atlas Fitness · Review

clipflow.to/review/x5k2

NO KIT YET

CLIENTS SEE THEIR OWN BRAND, NOT OURS

Settings → Brand Kit, inside the client’s workspace: upload the client’s logo and pick their accent colour. Every review link from this workspace now shows that brand, and the same logo goes on the client’s rendered clips.

08

Step 7 — Ship the first draft batch (within 48h)

  1. Generate drafts for the first long-form

    One post per video, in the client’s voice; you pick its channels when you send it.

  2. Internal review pass

    Your team reviews each video’s posts (Review & publish under its clips). Edit inline or regenerate single platforms that miss.

  3. Move drafts to Approved

    This is your internal QA gate — client never sees Draft-state content.

  4. Create a white-label review link

    Outputs panel → Review link → Create. Copy the URL. This is what you send the client — it opens in the client’s own brand, not Clipflow’s.

  5. Send the review link in your channel of choice

    Email, Slack, WhatsApp — wherever the client expects to hear from you. Clients click, review, comment inline, approve or request changes.

  6. Iterate until client-approved

    Comments land back on the video’s posts. Address them, regenerate if needed, move to approved when done.

  7. Publish the week

    Publish each approved draft from the Review board — one click per post, or "Send N now" for the whole batch, with an undo window. Delivery runs server-side with automatic retries. Client sees live posts within the week.

09

Patterns that scale from 1 to 10 clients

The bottleneck that kills agency growth is not Clipflow — it is your ability to keep each client’s voice distinct without duplicating setup work. Two patterns help:

Pattern 1: Templates per niche

Create niche-specific custom templates in Settings → Templates. One for coaches, one for SaaS, one for ecom. When you onboard a new client, apply the template + niche preset + Brand Kit — you save 30 minutes per onboarding on prompt engineering.

Pattern 2: Audit log as QA layer

Every Friday, open the audit log for each client workspace. Spot unusual activity — logins at odd hours, role changes, deleted drafts. Agencies with 5+ clients catch mistakes this way that would otherwise surface at renewal.

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