Generator · 100% free, no signup · Updated May 2026
30-day launch plan: pre-launch → cart-open → close.
A free course-launch planner that outputs a 30-day email + social content sequence around an enrollment window. Splits the launch into four phases (pre-launch, cart-open, mid-cart urgency, close-night) and maps 12+ email touchpoints and 25+ social posts to specific days.
Enter your course topic + cart-open date + cart-close date. The planner outputs a 30-day launch sequence: pre-launch teasers, cart-open emails, mid-cart urgency, and close-night reminders.
Launch setup
Total: 14 emails · 16 social posts · 4 phases · 28 days.
Wed, May 20 · Day -21
Pre-launch📧 Email: Origin story: why you built this course
📱 Social: Behind-the-scenes: course recording / outline
Sun, May 24 · Day -17
Pre-launch📱 Social: Free framework / lead magnet promo
Wed, May 27 · Day -14
Pre-launch📧 Email: The problem "Brand-Voice Copywriting for SaaS" solves (no product mention)
📱 Social: Carousel: 5 common mistakes in your niche
Sun, May 31 · Day -10
Pre-launch📧 Email: Free workshop / preview lesson announcement
📱 Social: Reels: 3 quick wins from the course
Wed, Jun 3 · Day -7
Pre-launch📧 Email: Live workshop reminder + waitlist open
📱 Social: Workshop reminder + workshop tease
Fri, Jun 5 · Day -5
Pre-launch📱 Social: Run live workshop / preview lesson · post replay
Sun, Jun 7 · Day -3
Pre-launch📧 Email: Workshop replay + cart-open countdown
📱 Social: Replay + early-bird hint
Tue, Jun 9 · Day -1
Pre-launch📧 Email: Tomorrow: doors open + early-bird offer details
📱 Social: Cart opens tomorrow · last chance for waitlist bonus
Wed, Jun 10 · Day +0
Cart open📧 Email: Doors are open · full pitch + early-bird ends in 48h
📱 Social: Cart open post + creator pin
Thu, Jun 11 · Day +1
Cart open📧 Email: Quick FAQ + first social proof
📱 Social: Student testimonial (if any) or your own credibility post
Fri, Jun 12 · Day +2
Cart open📧 Email: Early-bird ends today · price increase tomorrow
📱 Social: Last 12 hours of early bird · countdown reel
Sat, Jun 13 · Day +3
Mid-cart📧 Email: Objection-handling: top 3 reasons people hesitate
📱 Social: Q&A reel · ask AMA in stories
Sun, Jun 14 · Day +4
Mid-cart📧 Email: Curriculum walkthrough + sample lesson
📱 Social: Sample lesson clip · IG carousel of modules
Mon, Jun 15 · Day +5
Mid-cart📧 Email: Comparison: this vs free YouTube content vs other courses
📱 Social: Reel: what makes your course different
Tue, Jun 16 · Day +6
Close night📧 Email: Cart closes tomorrow night · last call
📱 Social: Closing tonight · countdown stories every 6h
Wed, Jun 17 · Day +7
Close night📧 Email: Final call · cart closes in 12 hours · 6 hours · 1 hour
📱 Social: Every 4-6 hours: countdown + social proof
Who this is for
First-time course creators who don't know what to email and post in the 30 days around their launch.
The problem this solves
Course launches succeed or fail in the 30 days around cart-open. Most first-time creators send 2 emails and post 3 times — when the proven pattern is 12+ emails and 25+ social posts across pre-launch, open, mid-cart, and close-night phases. The planner outputs the full sequence.
Course launches with 12+ email touchpoints across a 30-day window generate on average 4-7× more revenue per launch than launches with 4 or fewer emails — yet 64% of first-time launches send fewer than 6 emails.
Source: Teachable Course Creator Report 2024 + Podia State of Course Sales 2024
How to use it
- 01
Course topic
What is the course teaching?
- 02
Cart-open date
When does enrollment open?
- 03
Cart-close date
When does it close? Default 5-7 days after open.
- 04
See the sequence
30-day plan: pre-launch (10 days), cart-open (5-7 days), reminders, close-night.
What you get
- ✓ 30-day launch sequence
- ✓ 12+ email touchpoints
- ✓ 25+ social posts mapped per day
- ✓ 4 launch phases (pre-launch / open / mid / close)
Frequently asked
How long should a course launch be?
30-45 days total: 21 days pre-launch, 5-7 days cart-open, 2-3 days post-cart for replays/late-add. Anything under 14 days under-warms the audience; over 60 days fatigues them.
How many emails during cart-open week?
5-9 emails over 5-7 days. Open day, mid-cart urgency, FAQ/objection, social proof, close-night double-tap. Less than 5 leaves money on the table; more than 9 burns the list.
Should I do live webinars or recorded?
First launch: live always. Replays of live webinars consistently outperform pre-recorded "evergreen" formats on first launches. By launch 3-4, you can convert to evergreen funnels.
What's a realistic conversion rate?
1-3% of email list converts on average. 3-5% is a strong launch. 5%+ is exceptional. List size × 2-3% × course price = rough launch revenue estimate.
Should I offer payment plans?
Yes for courses over $300. Typically 3 monthly payments at 10-15% premium total. Payment plans increase conversion 30-60% but slightly delay cash flow.
Related tools
Author + maintainer
Adrian Berisha — Founder of Clipflow. Indie SaaS builder shipping creator tools full-time since 2024. All tools and benchmarks on this page are reviewed quarterly. Last review: May 2026.
@clipflow on X · LinkedIn · hi@clipflow.to
Want this baked into your workflow?
Clipflow runs the whole repurposing pipeline — clip-finder, brand-voice captions, scheduler, multi-platform publish — for free on the Starter plan.
Try Clipflow free