How Clipflow works

The 8-step pipeline

Every clip Clipflow produces moves through the same eight stages. You touch the workflow at three points: upload, approval, and review. The other five run automatically based on your Brand Voice + Brand Kit profiles set up during onboarding.

1. 01

   Upload one long recording

   Drop in a podcast episode, a YouTube long-form video, a Loom interview, a webinar export, or a Riverside session. Clipflow accepts MP4, MOV, MP3, WAV uploads up to 4 hours, plus YouTube and Loom URLs. The upload is processed once — every downstream output (clips, captions, posts) derives from this single source.

2. 02

   AI transcribes + scores every 30-90 second window

   Clipflow runs the audio through a transcription model (your BYOK Whisper or AssemblyAI key) and scores every 30-90 second window on 5 viral-pattern signals: curiosity gap, contrarian take, emotional peak, data drop, and story hook. The output is a ranked candidate list of clip-worthy moments with timestamps, hook recommendations, and predicted retention curves.

3. 03

   You approve 8-15 clips, Clipflow drafts the rest

   You see the top candidates in a reviewer interface: hook + first sentence + duration. Approve the ones you like, reject the rest. Clipflow doesn't publish anything without your approval. Power users can also prompt the clip-finder ("find every moment where the guest disagrees with me") to filter the candidates by topic.

4. 04

   Brand-voice captions write themselves in your style

   For each approved clip, Clipflow generates platform-native captions (TikTok, Reels, Shorts, LinkedIn, X) using your Brand Voice profile — trained on your past 50-500 published posts. The captions read like you wrote them, not like a generic AI default. Hook patterns, vocabulary, sentence rhythm, and typical CTAs are all preserved.

5. 05

   Auto-reframe + Brand Kit applied on every render

   Clipflow detects faces and key motion, then crops to 9:16 (TikTok / Reels / Shorts) or 1:1 (LinkedIn / X) dynamically per frame. Your Brand Kit — logo, color palette, font, intro animation, outro card — gets applied automatically. No per-clip setup. Subtitles are burned in or exported as SRT, in your brand styling.

6. 06

   A/B hook testing scores variants before publish

   For high-stakes clips, Clipflow generates 3 hook variants and scores each on 5 retention dimensions (curiosity, contrast, emotional charge, specificity, brevity). The winner is auto-selected; you can override. After publish, Clipflow tracks which hook earned the most watch-time and feeds that signal back to refine your Brand Voice profile.

7. 07

   Multi-platform scheduler ships everything

   One click pushes approved clips to TikTok, Instagram (Reels + feed), YouTube (Shorts + long-form), LinkedIn, X, and Pinterest — at the time of day each platform's algorithm rewards for your audience time zone. The built-in calendar shows the week ahead so you can rebalance if the queue gets lopsided.

8. 08

   Client-review portal (Studio plan, white-label)

   Agencies running Clipflow ship every clip through a per-client review portal that's branded as the agency, not as Clipflow. Clients see clips, leave per-clip feedback, approve or reject. No tool installation, no extra subscription on the client side. The portal replaces Frame.io + custom review docs + Loom walkthroughs.

Frequently asked