Generator · 100% free, no signup · Updated May 2026
30 viral hook patterns for the first 3 seconds.
A free library of 30 video hook templates organized into five pattern families: curiosity gap, contrarian take, story arc, data drop, and question hook. Each template auto-fills with the creator's topic so the output is shippable without manual rewriting.
Browse 30 viral hook templates organized by pattern (curiosity gap, contrarian take, story hook, data drop, question). Pick a pattern + your topic → personalized hook variants. Distinct from hook-analyzer (which scores existing hooks).
Pick a pattern
Curiosity gap hooks for "content repurposing"
Here's why content repurposing is the [counterintuitive thing].
Template 1 · Example: Here's why your podcast intro is killing your retention.
I tried content repurposing for 30 days. The result will surprise you.
Template 2 · Example: I tried a new YouTube hook for 30 days. The result will surprise you.
Nobody talks about this part of content repurposing. But it matters.
Template 3 · Example: Nobody talks about this part of podcast SEO. But it matters.
The truth about content repurposing that no one will tell you.
Template 4 · Example: The truth about content repurposing that no one will tell you.
I was wrong about content repurposing for years. Here's what changed.
Template 5 · Example: I was wrong about YouTube tags for years. Here's what changed.
This content repurposing trick took me 2 years to figure out.
Template 6 · Example: This Shorts trick took me 2 years to figure out.
Who this is for
Creators who write 10 shorts a week and need a deep template library to avoid repeating the same hook style.
The problem this solves
Hook fatigue is real. Creators rotate the same 3 hooks until they stop working. The library has 30 templates across 5 pattern families — pick one, fill in your topic, ship without reinventing each time.
Short-form videos with a structured pattern-based hook in the first 3 seconds retain on average 3.2× more viewers past the 5-second mark compared to videos that open with a name or generic greeting.
Source: TikTok Creator Center Hook Study 2024 + Wistia State of Video 2025
How to use it
- 01
Pick a pattern family
Curiosity / contrarian / story / data / question. Each has 6 templates.
- 02
Browse templates
Each template shown with placeholder + example.
- 03
Your topic
Enter your video topic.
- 04
Get personalized hooks
The library plugs your topic into the chosen template + 2 variations.
What you get
- ✓ 30 hook templates across 5 patterns
- ✓ Topic-filled personalization
- ✓ 2 variations per pick
- ✓ Mark favorites to revisit
Frequently asked
What's the difference between this and the Hook Analyzer?
The Analyzer scores a hook you already wrote. The Template Library helps you generate a new hook from scratch using proven patterns. Use the library to write, the analyzer to validate.
How long should a hook be?
For TikTok/Reels/Shorts: 8-15 words, deliverable in under 3 seconds. For YouTube long-form: 12-25 words, deliverable in under 8 seconds. The templates are calibrated to these lengths.
Are these hook templates platform-specific?
Most work across all short-form platforms. The Library notes when a template skews better for one platform (e.g., contrarian hooks land harder on X/LinkedIn than TikTok).
Can I use the same hook pattern repeatedly?
Rotate at least 3 patterns to avoid algorithmic fatigue. If you post 5×/week, use no more than 2 hooks of the same pattern in any 7-day window.
Do these work for B2B content too?
Yes. Contrarian and data-drop patterns over-index for B2B; curiosity and story patterns over-index for consumer. The library marks which patterns suit which audience.
Related tools
Author + maintainer
Adrian Berisha — Founder of Clipflow. Indie SaaS builder shipping creator tools full-time since 2024. All tools and benchmarks on this page are reviewed quarterly. Last review: May 2026.
@clipflow on X · LinkedIn · hi@clipflow.to
Want this baked into your workflow?
Clipflow runs the whole repurposing pipeline — clip-finder, brand-voice captions, scheduler, multi-platform publish — for free on the Starter plan.
Try Clipflow free