Generator · 100% free, no signup · Updated May 2026
Structured video script with hook + body + CTA.
A free script template generator that outputs a 5-section structured video script (hook, context, body, climax, CTA) with platform-aware word-count targets and pacing rules. Supports YouTube long-form, YouTube Shorts, TikTok, Instagram Reels, and LinkedIn native video.
Enter topic + platform + target duration. The formatter outputs a structured script template with hook (0-8s), context (8-20s), body (20-Y%), climax (Y-Z%), and CTA (Z-end). Word-count guide per section.
Setup
Script template
Total word target: 1200 words · ~480s
Hook
0-8s · ~20 words
One-sentence hook that creates curiosity, contradicts conventional wisdom, or opens a story. Must reference: The 3-step framework I use...
Context
8-20s · ~180 words
Set the stakes. Why does this matter? Who is this for? Use one specific number or year.
Body
20s-408s · ~660 words
The meat. 3-5 distinct points. Use named patterns: rule of 3, story-pattern, contrarian frame.
Climax / re-hook
240s · ~180 words
Mid-video re-hook OR climactic insight. This prevents the 50% drop-off cliff.
CTA
442s-end · ~160 words
ONE specific ask. Subscribe / watch X / link in description. Never two CTAs.
Who this is for
Creators who record without a script and end up with 3 takes because they lost the thread.
The problem this solves
Most "video script templates" online are generic outlines. The formatter is platform-aware: TikTok scripts are 90-140 words for 60s, YouTube long-form is ~150 words/min, Shorts cap at 110 words. It also bakes in retention curve patterns (hook before 8s, mid-video re-hook at 50%).
On YouTube, videos with a structured 5-section script (hook → context → body → climax → CTA) achieve 18-24% higher average view duration than freeform-recorded videos of the same topic.
Source: YouTube Creator Insider — retention curve research 2024 + Tubular Labs analysis of 50k creator channels
How to use it
- 01
Video topic
One sentence — what the video is about.
- 02
Pick platform
YouTube long-form / Shorts / TikTok / Reels / LinkedIn — each has different pacing rules.
- 03
Target duration
How long is the final video? Shapes the word-count target per section.
- 04
Get the script template
Hook + context + body + climax + CTA. Each section has a word-count target and pacing tip.
What you get
- ✓ 5-section structured script template
- ✓ Word-count target per section
- ✓ Platform-specific pacing rules
- ✓ Hook + climax + CTA prompts
Frequently asked
How long should my video script be?
YouTube long-form: ~150 words per minute. YouTube Shorts / TikTok / Reels: 90-140 words for 60-second videos. LinkedIn native: ~145 words/min. The formatter auto-adjusts based on target duration.
Where should the hook be in the script?
The first 3 seconds for TikTok/Shorts/Reels (so 1 sentence, 8-12 words). The first 8 seconds for YouTube long-form (1-2 sentences). LinkedIn: first 5 seconds. The formatter enforces these thresholds.
What's a mid-video re-hook?
A pattern-interrupt around the 50% mark — a surprising claim, a question, a quick story restart. Prevents the typical retention cliff that hits at 40-60% video length.
Should every video have a CTA?
Yes, exactly one. Multiple CTAs split viewer attention and reduce action rate by 30-50%. The formatter enforces a single CTA in the last section.
Can I record without a script?
You can — most successful creators don't use word-for-word scripts. But they use structured outlines, which is what this formatter produces. Use it as a teleprompter for the hook and CTA; improvise the body.
Related tools
Author + maintainer
Adrian Berisha — Founder of Clipflow. Indie SaaS builder shipping creator tools full-time since 2024. All tools and benchmarks on this page are reviewed quarterly. Last review: May 2026.
@clipflow on X · LinkedIn · hi@clipflow.to
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