Calculator · 100% free, no signup · Updated May 2026
What a brand should pay you for one sponsored post.
A free sponsorship rate calculator for creators. Inputs: followers, engagement rate, niche. Outputs: per-platform rate per post + per-platform rate ranges for usage rights (90 days, 12 months, perpetual).
Enter follower count + engagement rate + platform. The calculator outputs the industry-standard sponsorship rate using 2026 creator economy benchmarks: typically $10 per 1,000 followers on IG, $20-30 on YouTube, $5-15 on TikTok depending on engagement.
Your account
Industry-standard rate per sponsored post
$417
Base $10/1K followers × 0.83x engagement multiplier × 50.0K followers
Negotiation tips
- → Ask 30% above this rate — leaves room to negotiate down without going below floor.
- → Multi-post deals: ~10-15% per-post discount is reasonable.
- → Usage rights (whitelisted ads): +50% on the base rate.
- → Exclusivity (no competing brands for 30 days): +25-40%.
Who this is for
Creators with 5K-500K followers negotiating their first brand deals who don't know what to ask for.
The problem this solves
Brands lowball creators who don't know the going rate. The calculator surfaces 2026 industry rates by platform + engagement tier so you can negotiate from a position of data.
Creator sponsorship rates vary 5-10× by niche even at identical follower counts: finance creators charge ~$15-30 per 1,000 followers per post, lifestyle creators charge ~$3-8 — yet most platforms recommend single flat rate calculators that ignore niche.
Source: Influencer Marketing Hub 2024 + Creator Hub Sponsorship Benchmark Report 2024
How to use it
- 01
Pick platform
Instagram / TikTok / YouTube. Each has different rate structures.
- 02
Follower count
Your total followers on that platform.
- 03
Engagement rate
Your last 5 posts' average. If unknown, use our engagement-rate-calculator first.
- 04
See rate
Industry-standard rate per post + adjustment if your engagement is above/below platform median.
What you get
- ✓ Industry-standard rate per sponsored post
- ✓ Engagement-rate adjustment (above-avg = higher rate)
- ✓ Platform-specific rate structures
- ✓ 2026 creator economy benchmarks
Frequently asked
How much should a creator charge for a sponsored post?
Rough formula: $10 per 1,000 engaged followers × niche multiplier (1.5-2× for finance/B2B, 0.8× for general lifestyle). The calculator includes 12 niche multipliers.
Should I charge differently for IG vs TikTok vs YouTube?
Yes. YouTube long-form sponsored: 2-3× the equivalent IG/TikTok rate. Reach quality and watch-time depth justify the premium.
What's a usage-rights upcharge?
90 days of paid-social usage = +50% base rate. 12 months = +150%. Perpetual = +300%+. Never give perpetual rights at base.
How is this different from the UGC rate card generator?
This is for sponsorships (creator posts on their own channel). UGC is for content delivered to brands for THEIR channels. Different deliverable, different rate.
Should I list rates publicly?
A rate card on your media kit page = yes. Specific brand quote = always negotiated privately based on scope, exclusivity, deliverable count.
Related tools
Author + maintainer
Adrian Berisha — Founder of Clipflow. Indie SaaS builder shipping creator tools full-time since 2024. All tools and benchmarks on this page are reviewed quarterly. Last review: May 2026.
@clipflow on X · LinkedIn · hi@clipflow.to
Want this baked into your workflow?
Clipflow runs the whole repurposing pipeline — clip-finder, brand-voice captions, scheduler, multi-platform publish — for free on the Starter plan.
Try Clipflow free